Since its founding in 1947, Ferrari has established and maintained a consistent yet progressive design aesthetic. The combination of visionary planning, quality, execution and attention to detail has cultivated a brand that is one-kind.
The Ferrari toothbrush is designed to be sleek, clean, modern and edgy, yet sophisticated. WHY A TOOTHBRUSH? We have the ability to ride in style, so why not clean our teeth in style? Perhaps if our toothbrushes were as aesthetically appealing as our cars, we would feel more inclined to brush our teeth.
Ferrari 459 Italia
"Select a brand and design a product while decontextualize and
respecting the style of that brand."