Since its founding in 1947, Ferrari established and has maintained a consistent, yet progressive design direction.  The combination of visionary planning, quality and attention to detail has cultivated a brand that is one of a kind.

The Ferrari toothbrush is designed to be sleek, clean, modern and edgy, yet sophisticated.  WHY A TOOTHBRUSH? We have the ability to ride in style, so why not clean our teeth in style? Perhaps if our toothbrushes are as aesthetically appealing as our cars, we would feel more inclined to brush our teeth? 

Ferrari 459 Italia










Product Statement



"Select a brand and design a product while decontextualize and

respecting the style of that brand."









Aesthetic Relationship